Digitalization or... there is no or! The pessimist complains about the direction of the wind, the optimist expects it to change, while the realist adjusts the sails. The big challenge in banking today is to acknowledge the necessity to change its business models and align them with the customer preferences which are dictated by technological advancements. The banking industry must therefore strive to become more straightforward. And is there anything more straightforward than chat banking? Is there a better prize then an access to tens of million users in the CEE'? Addiko is the first bank to launch a Viber based payment service in Bosnia and Herzegovina, Montenegro and Croatia. If you want to learn how to develop a unique payment solution via one of the most popular communication platforms, this is the lecture for you.
Addiko Bank AG, Head of Group Digital Banking (Austria)
Viber, Global Telecom Partnerships Manager (Bulgaria)
TV Host/Musician (Croatia/Serbia)