Linking Digital TV Ads to Google and Facebook

Petak 22/09/2017 12:30
Workshop Stage

According to April data and time-spent metrics of the viewership research agency AGB Nielsen, TV is still the leading media. At the TV Advertising and Digital Linking Workshop, you'll learn how to connect TV and digital, how to measure the impact of TV advertising on digital channels, and whether you can take advantage of the second-screen phenomenon for your own benefit (even if you do not advertise on TV).

PREZENTERI

Andrej Boboš

SeekandHit, Head of Development (Croatia)

Ivan Frančešević

SeekandHit, Head of Ads Department (Croatia)

Mario Frančešević

SeekandHit, Founder/CEO (Croatia)